The Opportunity
Is Massive.
The Strategy Is Missing.
C60 Power has an extraordinary product, a loyal customer base, and a market growing at 9.5% CAGR — all the ingredients for exponential growth. What's standing between where you are and where you could be is a single, orchestrated Master Marketing Plan that aligns every team, every channel, and every dollar toward one goal.
The Assets Are There.
The Orchestration
Is What's Missing.
C60 Power already has teams in motion across media buying, social, Amazon, affiliates, and internal operations. The gap appears to be twofold — one, the absence of a unified strategy that connects every moving part, and two, the absence of the proper metrics across an omnichannel execution. When each team operates without a shared plan, the combined output is a fraction of what’s possible. The opportunity to unlock exponential growth is already inside the business.
The C60 Power Growth Engine — Opportunity Audit
Opportunity: Affiliate and UGC channels are among the highest-ROI acquisition paths for supplement brands. With a shared strategy, NAMC's efforts can be directly synchronized with paid media and SEO to amplify reach and conversion.
Opportunity: Paid search CPCs for C60 keywords average under $2 — an unusually low-cost acquisition window. With aligned landing pages, offers, and creative from a unified plan, paid media performance can compound dramatically.
Opportunity: Social content tied to a unified content calendar — aligned with SEO themes, paid ad messaging, and affiliate promotions — creates a consistent brand narrative that builds authority and drives organic traffic.
Opportunity: Amazon is a massive discovery channel for supplement buyers. A DTC-aligned Amazon strategy — with coordinated pricing, creative, and review strategy — can turn the channel into a top-of-funnel growth engine.
Opportunity: With a Master Marketing Plan in place, your internal PM shifts from reactive firefighting to proactive strategy execution — holding every vendor accountable to a shared calendar, KPIs, and deliverables.
Massive Opportunity: Zero featured snippets today means zero AIO citations. Brands that capture featured snippets now are being cited inside Google AI Overviews — driving 20-30% traffic increases. This is the highest-leverage gap to close.
Opportunity: With an 80%+ bounce rate, the traffic you already have is massively underconverting. Dedicated CRO and development work on product pages, landing pages, and checkout flow can double revenue from existing traffic.
The Multiplier: A Master Marketing Plan doesn't just add to what you have — it multiplies it. Every channel performs better when it's connected to a shared strategy, shared data, and shared accountability.
In Travis's own words — the opportunity he sees
"There is a need for us to potentially work with one team that would be handling all these things and of understanding how they are working synergistically."
— Travis Salzman, VP of Operations, C60 Power
Discovery Call, March 20, 2026
A Growing Market with High Competition
The C60 supplement market is projected to reach $3.2B by 2033. Search volume for C60 terms is rising. Competitor CPCs average under $2. The window to establish dominant authority in both organic search and paid channels is increasing and should be acted on right now.
Real Assets Already in Motion
You already have media buying, social, Amazon, affiliate, and internal operations running. The opportunity isn't to start from scratch — it's to synchronize what you already have. A coordinated strategy turns existing spend into compounding returns.
One Plan Changes Everything
The difference between $500K/month and $1M/month isn't more vendors or more budget. It's a Master Marketing Plan that orchestrates every channel, every team, and every dollar toward a single, measurable growth objective.
How Much Revenue Is
Slipping Through the Cracks
Right Now?
Without an omnichannel infrastructure and a coordinated execution plan, every unoptimized channel is a revenue drain. Here is a conservative, benchmark-based estimate of what C60 Power is leaving on the table each year — calculated from public data alone, without access to your backend.
Estimated Annual Revenue Leakage
This is a conservative, benchmark-based estimate derived entirely from public data and industry averages — without access to C60 Power's actual backend metrics. The real number is likely higher.
SEO / AIO
Zero featured snippets. Google AI Overviews intercept ~46% of health queries before users reach your site.
SEO-optimized supplement brands see 45–211% organic revenue lift after 6–12 months of structured SEO.
How we calculated this: Based on ~42K monthly visits at 80% bounce rate vs. industry 42% benchmark. Closing the gap at avg. $45 AOV = est. $85K/mo in recoverable organic revenue.
CRO (Conversion Rate)
80.46% bounce rate vs. 42% e-commerce benchmark. Visitors are leaving without converting.
Supplement brands with optimized landing pages and checkout flows average 2.8–4.2% CVR. C60 Power is estimated at <1.5%.
How we calculated this: 42K monthly visitors. Closing CVR from ~1.5% to 3% at $90 avg. order = ~$110K/mo in recoverable revenue from existing traffic alone.
Email / CRM Automation
No visible email retention or automation sequences. Industry top performers generate 30–40% of DTC revenue from email.
DTC supplement brands with mature email programs generate $36–$42 per subscriber per year. Email ROI averages 40:1.
How we calculated this: Estimated 15K–20K customer list. At $36/subscriber/year industry benchmark, a structured email program represents $54K–$72K/mo in recoverable revenue.
Amazon Channel
Wholesale reseller model failing for 6+ months. No DTC-aligned Amazon strategy. Missing the #1 supplement discovery channel.
Brands managing $700M+ in Amazon revenue report DTC-aligned Amazon strategies lift total brand revenue 25–40% vs. isolated management.
How we calculated this: Conservative estimate: Amazon-aligned strategy adds 15–20% incremental revenue to current DTC base. At ~$300K/mo DTC, that's $45K–$60K/mo untapped.
Affiliate / UGC Program
Affiliate program just launched with no integration to paid media, SEO, or content strategy. Top competitors drive 20–30% of revenue through affiliates.
DTC supplement brands with structured affiliate programs achieve 4:1–10:1 ROI. Top brands generate 20–35% of total revenue through affiliate channels.
How we calculated this: If affiliates drove 20% of a $300K/mo revenue base = $60K/mo. Current unstructured program estimated at <5% contribution = $40K/mo gap.
Paid Media Optimization
Paid ads running without aligned landing pages, offers, or creative from a unified strategy. No cross-channel attribution.
Paid search with aligned landing pages and offer architecture improves ROAS by 35–60%. C60 CPCs at $1.62 represent a rare low-cost window.
How we calculated this: Estimated $50K–$80K/mo in ad spend. A 35% ROAS improvement from aligned creative and landing pages = $17K–$28K/mo. Plus untapped scale at $1.62 CPC = $55K/mo total opportunity.
Estimated Annual Leakage by Channel
This Analysis Was Built Without Access to Your Data.
Every number above was derived from public traffic estimates, industry benchmarks, and competitor research — not from your actual backend, CRM, or ad accounts. When Ezzey completes the MMP with full access to your data, the real leakage figure will be far more precise — and almost certainly larger.
The MMP process begins by auditing every channel, every vendor, and every dollar to produce a data-driven baseline. From there, we build the orchestration plan that closes each of these gaps — systematically, measurably, and in priority order.
Your Competitors Are
Eating Your Lunch.
While C60 Power has great product quality, competitors are outperforming on every digital marketing dimension. Here's the data.
| Brand | Domain Authority | Ranking Keywords | Featured Snippets | Content Score | Key Advantage |
|---|---|---|---|---|---|
| C60 PowerYou | 37 | 140 | 0 | 45 | Best product quality, most diverse line |
| MyVitalC (ESS60) | 52 | 890 | 12 | 85 | Founder is #1 C60 educator, podcast presence |
| Wizard Sciences | 44 | 620 | 8 | 78 | Liposomal delivery, athlete positioning |
| BioLight BioC60 | 38 | 310 | 3 | 62 | Frequency-enhanced, 60-day guarantee |
| C60 Evo | 41 | 480 | 5 | 70 | ESS60 form, active social, 20%+ subscription |
| Accel. Health Products | 35 | 280 | 2 | 55 | Directly targeting 'C60 Purple Power' searches |
Digital Marketing Capability Gap
C60 Power vs. Top Competitor Average
What Competitors Do Better
The Market Is Growing.
The Infrastructure to Capture It
Is What's Missing.
Every data point below was pulled from public sources — no backend access required. The C60 supplement market is accelerating, search intent is rising, and paid acquisition costs are at historic lows. The ingredients for exponential growth are already here. What turns them into results is an orchestrated plan that connects every channel, every team, and every dollar toward a single goal.
Monthly Traffic Trend
Visits are recovering but engagement metrics signal a conversion problem
Revenue Trajectory: Status Quo vs. Ezzey
Projected annual revenue ($M) with and without unified strategy
The AIO Implosion Explained
Google AI Overviews now appear for approximately 46% of all health and supplement queries. When an AI Overview is present, organic click-through rates drop by 61%.
C60 Power currently holds zero featured snippets — the primary prerequisite for being cited within AI Overviews. Brands cited inside AI Overviews see traffic increase by 20–30%.
This is the direct cause of the "SEO implosion" Jess described over the past 6–9 months. It is fixable — but requires a dedicated AIO content strategy that no current vendor is providing.
Market Growth
The C60 supplement market is growing at 9.5% CAGR. Demand is accelerating — the brand just needs the infrastructure to capture it.
Rising Search Intent
"What is c60 supplement" is a breakout query on Google Trends. Informational intent is surging — and C60 Power is not positioned to capture it.
Paid Acquisition Window
Competitor bidding on core C60 keywords is at historic lows. This window won't last. Scaling paid search now delivers maximum ROI.
The Master Marketing Plan
Your Orchestrated Path
to Exponential Growth.
The MMP is Ezzey's proprietary strategy and execution framework — a 6–8 week process that produces a complete, data-driven growth blueprint. Every channel, every team, every dollar aligned to a single goal. This is how brands go from fragmented effort to orchestrated, compounding performance.
What Is the MMP?
The MMP is not a report. It's an executable playbook — the strategic foundation that every agency, contractor, and internal team member works from. It defines your audience, your offers, your channels, your content, your KPIs, and your 90-day action calendar. When the MMP is complete, every team member knows exactly what they're doing, why they're doing it, and how it connects to the whole.
The process begins with a deep dive of everything already in motion — every channel, every vendor, every dollar — to identify what's working, what's not, and where the highest-leverage opportunities are. From there, we build the orchestration layer that turns individual efforts into a synchronized growth engine.
Dr. Betty Murray's business grew nearly 3x over 2.5 years starting with the MMP. PAX/JuuL went from $100K/month to $2.1M/month in less than 36 months. Not by adding more vendors — but by finally giving every team a shared plan to execute against.
Audience Intelligence
- Ideal customer profile definition
- Buyer journey mapping
- Psychographic & behavioral analysis
- Lookalike audience identification
Offer Architecture
- Product-market fit analysis
- Pricing & bundle optimization
- Subscription model enhancement
- AOV improvement strategy
SEO & AIO Strategy
- Featured snippet targeting plan
- AI Overview citation strategy
- Keyword gap analysis (6x opportunity)
- Content cluster architecture
Channel Orchestration
- Omni-channel traffic plan
- Paid media strategy (Google/Bing/Meta)
- Organic social content calendar
- Email/SMS nurture sequences
Vendor Audit & Alignment
- Who is doing what — and is it working?
- Are vendors sharing data with each other?
- Account access & data recovery
- Keep / replace / consolidate recommendations
- Unified reporting dashboard across all teams
90-Day Execution Plan Outlined
- Week-by-week action calendar
- MVP test framework
- KPI targets & milestones
- Budget allocation model
Post-MMP Implementation Roadmap
Phase II: Build
- Technical SEO foundation & site audit fixes
- Featured snippet & AIO content creation
- CRO audit & landing page optimization
- Paid media account restructure
- CRM/CheckOutChamp integration & flows
- Affiliate program architecture
Phase III: Grow
- Scale paid media (Google, Bing, Meta)
- Content cluster publishing cadence
- Influencer & UGC program launch
- Amazon listing optimization
- Email/SMS automation sequences
- Retargeting & remarketing campaigns
Phase IV: Scale
- Omni-channel scaling to $10M+ run rate
- International market expansion
- New product launch campaigns
- Affiliate network scaling
- Brand authority & PR campaigns
- Data-driven budget reallocation
We've Done This Before.
In Your Exact Industry.
Ezzey has been scaling health, wellness, and supplement brands for over a decade. Our results speak louder than promises.
Used SEO as the primary growth lever. Built content authority, captured featured snippets, and scaled paid media on the back of organic trust signals.
Full omni-channel approach. Unified fragmented vendors under one strategy. Built patient acquisition funnel from awareness to conversion.
Stopped the chaos of multiple disconnected vendors. Built synchronized content, SEO, and paid strategy. Consistent, compounding growth.
Why Ezzey Is Different
Ezzey is not an agency. We are a full-service marketing enterprise that operates as your integrated growth partner. We have a 21-person core team — scalable to 100 through our Flex model — covering every discipline from technical SEO and AIO to media buying, development, CRM, and creative.
We have guided 164 companies through our incubator. 20 have scaled to funding. 6 have had successful exits. We were listed in Forbes as one of the 8th fastest-growing incubators. Our co-patent on SEO technology was filed in 2011 and that company was acquired by Hearst.
Featured & Published In
"Ross and his team took my customer count up by almost three times. They stopped the chaos and built a system that actually works."
"They understand the supplement space at a level most agencies don't. They think like operators, not just marketers."
"The MMP process alone was worth 10x the investment. We finally had a plan everyone could execute against."
What We Heard
From Travis — March 20, 2026
A complete summary of the key insights, pain points, and action items from our discovery call. Watch the full recording below.
Watch Full Discovery Call RecordingBusiness Snapshot
Current Vendor Stack (Travis Confirmed)
Key Pain Points (Travis's Words)
"We lack somewhat in a cohesive strategy."
On overall marketing coordination
"We struggle to get some of those significant things done."
On execution gaps
"Offers is something we've talked about... are we doing that effectively right now? No, I don't think we are."
On offer optimization
"Creative and collateral — we're somewhat reactive to what the media buying agency tells us they need."
On creative strategy
"Conversions are actually going down, if anything."
On media buying performance
Action Items & Next Steps
Channel Insights from Travis
Bing: Best performing channel historically. Older, higher-income audience. Significant headroom to scale.
TikTok: Tried — no traction. Not the right audience for C60.
Amazon: Switched to wholesale reseller model. Not working for last 6+ months.
Retention: Good subscription model in place. Primary problem is new customer acquisition.
Two Ways to Engage.
One Goal: $10M+
We recommend starting with the MMP regardless of which engagement model you choose. The plan is the foundation everything else is built on.
Master Marketing Plan
The complete strategy. You execute with your existing team and vendors.
- Complete audience & market analysis
- Offer architecture recommendations
- Full channel strategy (SEO, AIO, Paid, Social)
- Vendor audit & keep/replace recommendations
- 90-day executable action plan
- KPI dashboard & reporting framework
- CRM/CheckOutChamp integration review
Full-Service Partnership
MMP + complete execution. Ezzey becomes your integrated marketing engine.
- Everything in the MMP
- Dedicated account team (PM + strategist)
- SEO & AIO content execution
- Paid media management (Google/Bing/Meta)
- WooCommerce development & CRO
- CheckOutChamp/Konnektive integration
- Amazon strategy & management
- Affiliate program build & management
- Monthly reporting & strategy reviews
Ready to Fire All 8 Cylinders?
The C60 supplement market is growing. Your brand has the science, the products, and the customer trust. All that's missing is the unified strategy to capture it. Let's build that together.